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Why SEO is so important in online business

3 min read

SEO Search Engine Optimization Marketing concept. Voice Search. Businessman using mobile smartphone and searching on network connection. Digital online marketing. Business technology.

With the entire world seemingly moving towards working online, or at least putting more of an emphasis on their websites, sometimes the difference between your company getting noticed and being left behind can be how it appears in the search engines. If someone has to click through three or four pages of search results to reach your site, it is unlikely that they will come across it by accident. That’s why it is important to know how to get that edge.SEO

Key information

With many websites, the most important point is being able to find what you are searching for with little effort and by using as few keystrokes as possible. Search engine optimization (SEO) is vital to many businesses in trying to get noticed, and it can make or break a company in many cases. It has been reported that 81 percent of customers (and a staggering 94 percent of B2B customers) will search for a company online before making a purchase, and those sites that have lower visibility will unfortunately get left behind and miss out in a number of cases. This maximum visibility is so important, as without it you may struggle to get your business off the ground, or even generate enough interest to edge yourself up the search rankings. Some businesses do use paid traffic to push themselves up the rankings, but it will only get you so far.

How does it work?

SEO works by using keywords to push a company or website up the rankings in internet search engines by driving traffic towards the sites in question. SEO works on organic web traffic, and in many cases, the companies that deserve to be at the top of the search engines achieve this simply because they have put in the hard yards to get themselves there; and that’s what SEO is all about. If you deserve to be near the top then you will be. It’s just about which keywords you can link to your site in order to ensure that you are coming out on top, and more and more people will naturally come across your business and like what they see. Near enough every business benefits from SEO in some way, ranging from healthcare and home services to the likes of retail and manufacturing. It is important, regardless of where you work. There are companies specifically set up to deal with this, whether it is through apps or data analytics. At, they can help your company to reach its potential by offering advice on how to push yourself up the search rankings and therefore boost your sales.


With the right conditions in place your company could thrive, but it is just a matter of pushing yourself forward and focusing on what can make your company stand out in the cut-throat online world. Without SEO, it is unlikely that a company will grow anywhere near as quickly, as they are just not getting the traffic to truly make a dent. By focusing on keywords and asking for advice, you should hopefully see some genuine organic growth soon.


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