If you have a website online, you simply will not succeed without a good search engine optimization strategy. It is arguably is one of the most important parts of any website, alongside social media and content strategies, as Google rewards websites with a solid SEO strategy while punishing those who don’t. By boosting your likelihood of appearing on the search engine results page when people look for a particular keyword, you should definitely be bearing in mind a variety of SEO criteria. Nonetheless, it doesn’t need to be that complicated when it comes to boosting your SEO strategy. Read on now for four simple and easy-to-implement steps to improve your SEO strategy.
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Write Meta Descriptions, SEO Titles and Alt Tags
SEO is as much about what lies behind your content as what is easily available on your website. This is why you should download a plug-in for your WordPress website which allows you to customise your meta descriptions and SEO titles. As a general rule of thumb, they should contain the keyword that you are looking to rank for. Additionally, SEO titles should be between 50-60 characters while meta descriptions should be between 155-160 characters long. Additionally, use alt tags on images so they are also easily discoverable on Google. To learn more about how to achieve this on WordPress, follow the link here.
Do Your Keyword Research
If you want to rank for the top keywords out there, you may as well forget about it. For example, there is no way you will be able to rank for a keyword such as “buy shoes online” but with a little clever thinking, you might be able to rank for a keyword like “buy children’s shoes with velcro straps.” By thinking outside the box, there is a much higher likelihood that your website will be a success.
Get Other Websites to Link to Yours
SEO strategies can be split into two parts: on-page and off-page. On-page SEO refers to the types of recommendations that have been explained above. Off-page SEO is a little different, referring to ways you can get other websites to link to yours. Make sure to reach other companies with your plans to work together and get them to include links to what your website has to offer. Google recognizes these types of links and rewards you in the process.
Taken together, these steps can really improve the functionality of sluggish websites.