Local Search Engine Optimization is not only essential for a small business. It is equally important for national and multinational businesses with tens of thousands of employees. Local SEO is all about increasing the visibility of the brick-and-mortar business with a physical location. Researches show that most local searches are done, which means that local SEO is highly important for a brand’s search visibility.
Local SEO is a digital marketing strategy that can help a business grow and get more leads and more sales. You need to understand your customers to get more website traffic, leads, and conversation. You can compete with your competitors by working on the local SEO. However, to perform well in the local search, you need to work on the SEO strategy. Here are some of the best local SEO solutions that can help you achieve your goal to actually bring results.
Optimize for Google My Business Account
Optimizing for Google My Business account is one of the most effective local SEO solutions. It plays a vital role in the local search. It allows the search engines to know that your company is legitimate. Claiming and optimizing your profile on Google My Business will help you show up in the local search results, and it will create a knowledge graph in the Google search engine result pages (SERPs). Through a knowledge graph, your potential customer can take the information easily.
The information in the knowledge graph is taken from the information you update on your Google My Business profile, Google Reviews, and third-party sites like local business directory sites. You should provide consistent NAP (name, address, and phone number) information on every platform. It will allow Google to trust your company. Besides, it will be hard for Google to know if you are legitimate or not.
Perform Local SEO Keyword Research
When it comes to local SEO, keyword search is easier and simpler than non-local keyword research. With local SEO, there is a small competitor pool for the keywords. When people are looking for any service or a product, they search for that service by mentioning the area or some types “near me.” It is important to perform local SEO keyword research to boost your business’ search visibility. Optimize your listings to make it easier for Google to show your location to your potential customers in the right area. It will help you increase leads and upgrade your sales.
Claim Your Bing Places, Google Maps, and Apple Maps Profile
When we talk about the non-local SEO, it is assumed that whatever is ranking on Google will automatically rank on Bing. But it is not what it is. With local SEO, you need to claim and optimize your Bing Places profile.
However, you need to optimize for Google Maps as well to make sure that you are through Google My Business. Similarly, you need to claim and optimize for Apple Maps. It is because it is the default navigation tool for the searches on iPhones. You can easily add or update your business information via Apple Maps Connect.
Optimize Your Citations
Auditing and optimizing your citations are one of the best local SEO solutions for ranking higher in the local SERPs. These citations are the online mention of your business that includes NAP information. You need to audit these citations to make sure that the information is consistent. Online business directories, your Facebook Business profile are the best examples of the websites that can include the citation. Here are a few business directory listings where you can list, audit, and optimize your business.
- Angie’s List:
Angie’s List is perfect for local service providers like roofers, plumbers, doctors, handymen, dentists, etc. This online business listing site allows users to post and read reviews about a particular service provider.
- HighFive Listings:
HighFive Listings is one of the best online business listing sites that allows you to list your business and get more leads and eventually more leads. You can easily reach your potential customers by optimizing your citation here.
If you want to dominate the online business world, Manta is the right option. It is one of the significant online assets that is committed to an independent company.
- Yahoo Local:
You need to audit and optimize your profile on Yahoo Local to get a higher ranking in the local SERPs. Make sure to provide consistent NAP data on this free online listing site.
Both claiming and maintaining business profiles on the above or similar sites is very important. Keep them updated with your promotional offers, events, and business-related information. Such sites prefer active business profiles and encourage their visibility on their platforms. Moreover, customers know that you are active and readily available for them to help.
Develop Local Content Strategy
Content is the king of everything. It is one of the main factors that contribute to both local and non-local SEO techniques to get maximum results. Having the right type of content on your website can help you get more leads, and you can flourish your business, whether it is small or large. You need to assess and understand your customer needs and provide the content according to their needs.
You can add blog posts to your local content strategy. Understand the needs of your customers and update the content on your site according to that. The best content type which is helpful to get more leads is video content and infographics. Make sure your content is interactive and informative, catering to the needs of your potential customers.
Never Miss the Reviews
Online reviews are one of the best local SEO strategies that actually bring results. However, you cannot control the reviews or turn off the bad reviews. You can optimize them with the SEO techniques to ensure your happy and satisfied customers are the loudest. You can even ask your customers to leave reviews on your website and other social media profiles. Make your staff comfortable to ask for reviews from your happy customers.
If possible, reply to every review and make it constructive for your business. Customers’ testimonials and feedbacks are one of the key factors of business growth which are neglected by most of the small business owners to date. By replying to your negative business reviews, you can change their bad impact on your business repute into positive.
Research has shown that most people trust the reviews and ratings before availing of any service online. Having positive reviews on the top of your website can help your customer have faith in you and helps you to get more leads and brand awareness. Take advantage of your time when you visit your customer and ask them to give your positive reviews.
All the above-mentioned solutions directly or indirectly influence your local presence and help in local SEO. These above pointers are mostly taken for granted by small business owners but not by search engines. If you focus on them, they can surely help you get better results. Trust me! Running after quick results is okay but if the solutions you opt for are not going to support in long run… this continuous struggle for leads will become harder. This era is all about playing smarter than your competitors!
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