Inbound marketing is all the rage. According to proponents of the discipline, inbound marketing is perfect for generating custom in today’s highly networked marketplace. Inbound marketing is essentially content driven. Instead of pushing a brand directly to customers in order to draw them in, an inbound marketing strategy is reliant upon the creation of interesting and relevant content that appeals to target audiences. The aim is to draw customers onto a website or social media platform with good quality content, which makes them more susceptible to becoming a customer of the host business.
Inbound marketing can be very successful when used in conjunction with other forms of promotion. For this reason, many businesses are hurrying to put together inbound marketing strategies. Here are 4 things to take into account when creating your own inbound marketing plan.
Draw In Talented Content Writers And Creatives
A successful inbound marketing campaign has to start with good content. You need to recruit the best writers and creators to help make interesting and relevant content that really draws in potential customers. Hiring creatives familiar with your target audiences is a good way of ensuring that content remains relevant and aesthetically compatible with the trends you want to lock into.
Keep Your Website Nimble With Growth Driven Design
In the digital age, trends and interests move on incredibly quickly. Traditionally designed business websites take a long time to make and are labor intensive to update. This can leave them looking out of date almost as soon as they are released: something that can hinder successful inbound marketing campaigns.
A growth driven design strategy can help you stay relevant – ensuring that your website never seems stale and behind the times to potential customers. Growth driven design is a web design method that involves the constant updating of a website in response to feedback and data.
Know Your Audience
You cannot create and release content that is relevant to your intended audience without really knowing them. Spend time on market research and audience segmentation before commissioning content or redesigning your website. Do not just throw content into the void: develop strategy for engaging with the specific target audiences that you have identified.
Optimize For Search Engines
If nobody can find the great content that you are putting out as part of your inbound marketing strategy, it has a very small chance of bringing you any custom. Search engine optimization (or SEO for short) is a term used to describe the deliberate bumping of a website to the top of search engine results pages. Search engines such as Google use algorithms to assess the relevance of a webpage to a search term. The more relevant a page is to the search terms that your customer base are using, the higher up their search results it is likely to be shown. Search engine optimization involves the building of links, the use of keywords and the correct formatting of websites in order to drive traffic.